As we have discussed in class and on this blog, one of the critiques most often leveled at citizen journalists, particularly in the semi-anonymous blogosphere, is their lack of credibility and accountability. A common rebuttal to this critique is that citizen journalists occupy a different niche than the credentialed press corps. Their role, advocates argue, is simply to report honest, unedited, personal stories, “from the ground,” and it’s the job of the card-carrying journalists to do the fact-checking, worry about pesky professional ethics, attempt to maintain some level of integrity, objectivity, etc.
Where do you draw the line, though, between “real” journalism and anything-goes rogue journalism? Is it acceptable for news outlets that enjoy a perceived credibility, riding the increasingly blurry line between the professional and unprofessional, to pick up a blog story (i.e., a rumor) and report on it, provided they qualify it with the adjective “unconfirmed”?
Critics of citizen journalism scored a point this week when a false report that Apple CEO Steve Jobs had suffered a major heart attack led to a very sudden, 10% dip in Apple’s stock trading value. CNet’s Greg Sandoval reported on how the rumor originated, spread, created a panic, and then died, all in a matter of minutes. Apparently, the rumor began on iReport.com a CNN-sponsored community blog, which promises: “Unedited. Unfiltered. News.” The identity of the user who submitted the report is being investigated by the SEC.
At issue for many media traditionalists, is that the “story” was picked up by a well-regarded digital business blog, Silicon Alley Insider, which reported on it without first hearing from Apple or Jobs’s representatives, simply noting that the report was “unconfirmed.”
Amidst much controversy, Silicon Alley Insider defended their decision, arguing that: a. the story had gained traction when the report was spread, and thus somehow substantiated, via posts to Twitter and Digg; b. in occupying the unique niche of “online journalists,” they do not view their roles as serving as media “gatekeepers;” and c. as such, they should not be held to the same standards of accuracy as mainstream outlets like The New York Times or the Wall Street Journal. They conclude that their primary responsibility is to privilege immediacy of information over accuracy.
Hm. Really?