Have You Ever Noticed This?

In our class, we have talked about a wide variety of advertising, as well as how tricky advertisements can be. We all know about product placement in movies and advertisements over multiple media outlets, such as television, radio, newspapers, and websites, so what else could there possibly be? It sounds like we may have covered every type of advertisement. That statement could not be more wrong.

There are still a lot of hidden forms of advertisement that we have yet to uncover. For example, have you ever noticed product placement in video games? I, personally may have noticed a Pepsi billboard or something like that in GTA, but I never thought much of it until I stumbled upon this subject on the Internet. It turns out that product placement is everywhere in video games, and it is becoming much more popular because the advertising industry is evolving. The evolution of advertising is also something we talked about in class, but it is very interesting to see a real life example of this in current events. So why is product placement in video games becoming so huge? It is mostly because commercials on television are being outdated due to TiVo and other things that allow people to skip commercials, and also because video games are becoming increasingly popular amongst males between the ages of 18 -35, a demographic that advertisers love. It seems as if no matter what happens, we will always be surrounded by advertisements.

Here are some examples of product placement in video games:

Example 1

Example 2

Example 3

Commercials Interference

There are penalties in football such as pass interference that are severe penalties, and piss every fan off when they occur against their team. Commercial Interference pisses me off. Multiple times during the broadcast of a sporting event entire plays are missed and their is no excuse for that. People turn in to ABC or NBC to get solid coverage and watch a decent broadcast of a football game. In the United States, and In Zach’s life, football is important. If I am watching a game I want to see every play. I do not want to miss any action. I do not pay money for fantasy football, game tickets, and trading cards to miss player’s performances.

Now, I understand what is missing a few five second plays going to hurt when broadcasting companies can make an extra commercial? Well would you want to miss this?

http://www.youtube.com/watch?v=wFtszXrC0R0

I missed that play during a Saturday afternoon. When my friends and I were scrolling the channels for a good game, We came across the Georgia game. Who did we want to watch? Knowshon Moreno. We missed his best play because a commercial for AIG was airing. That’s what you get.

This mistake occurs multiple times each game, and sometimes no replay is shown. Fortunately, Emery games are not televised so no one misses a play.